Allergies have become so common that the condition is has caused a new beauty need – and soon-to-be product category? Should we all get ready for Beauty by Zyrtec?

Zyrtec has a new video on YouTube, starring actress Debra Messing, plus beauty experts Rebekah George and Carmen Ordonez – and they’re providing beauty tips for combating ‘allergy face.’

‘Allergy face’ is Zyrtec’s new trademarked term – and the latest soon-to-be-trendy beauty benefit.

“Allergies are a real challenge for me…” said Debra Messing. She continued, “I know how difficult it is to look your best when you are battling allergy symptoms, and am excited to help the makers of Zyrtec support female allergy sufferers and share with them my personal Allergy Face beauty remedies that I have learned over the years from makeup artists and other celebrity friends.”

The video features a 60-second ‘allergy face’ beauty routine, and the importance of cleaning out your makeup bag if you suffer with allergies – and which products to “keep, toss, or wash.”

Zyrtec even had an ‘Allergy Face‘ Beauty Counter at Macy’s Herald Square this past spring – and will be taking it on the road this fall. Shoppers can get one-on-one beauty consultations with experts George and Ordonez. The counter will be at Macy’s Century City in Los Angeles, September 8th through the 10th.